Creating seamless course enrollment for FLIR users by bridging technology and user experience.
Role: Sole Product Designer (with guidance from a Design and Research Lead and Chief Design Officer)
Timeline: 8 month-long project for Teledyne FLIR
Constraints: Integrate seamlessly with Scalefast, Marketo, Litmos, Infrared Training, and the FLIR Portal; Address limitations on multiple promo codes and seat selections; Minimize new technological implementations; Adhere to existing system capabilities
Impact: Delivered a fully integrated, multi-platform user flow across live product, training, and promotion pages—supported by annotated prototypes, backend coordination, and scalable UX decisions ready for post-MVP evolution.
Business Objective
Ensuring a frictionless user experience for the FLIR systems’ course registration flow by integrating and unifying multiple technological components.
The Challenge
Teledyne FLIR faced the challenge of integrating various technologies into a seamless user experience, ensuring smooth interaction across different platforms.
According to Gartner, the critical role of a robust Digital Experience Platform (DXP) in providing personalized and engaging customer experiences cannot be overstated. Many points of friction can occur, such as unifying diverse systems into a smooth, cohesive flow and ensuring data and process integration across platforms to maintain a consistent user journey. This process highlights the importance of seamless design in enhancing user engagement and satisfaction.
Teledyne FLIR required a means of integrating multiple technologies to create a cohesive user experience for their new training course promotion. The interface needed to support a seamless transition between buying the product, registering it, and signing up for the included free training without the user feeling redirected across platforms. This complex integration involved Scalefast, Marketo, Litmos, Infrared Training, and the FLIR Portal.
The Kickoff
Initial meetings emphasized transforming camera buyers into certified course users through a data-driven, user-centric approach.
The project kickoff focused on converting Exx camera buyers into participants of a free introductory course, with the goal of upselling them to a paid Level 1 certification. The team prioritized designing a seamless user journey from purchase to post-engagement, emphasizing data collection to understand past course failures and define success metrics such as upsell rates, adoption, and completion. Lean research practices were implemented to streamline and automate registration, ensuring a scalable, user-friendly solution.
Discovery
I conducted targeted research to meticulously craft user personas, to provide a clearer understanding of the problem space for a diverse range of users.
I performed in-depth research to understand the challenges and motivations of thermal imaging camera users in manufacturing and inspection, emphasizing the importance of certification for safe and effective use. Insights from this research shaped three personas—a business manager, an uncertified professional, and an untrained professional—guiding the design process and enabling collaborative analysis with the client to refine the approach despite limited initial user data.
Synthesis Round 1
Refining user journeys to target decision-makers and self-directed learners provided a macro overview of user goals amidst project uncertainties.
Discussions with the client refined the focus to two primary personas: Grace, a business manager selecting training for her team, and Taylor, an experienced technician seeking skill enhancement. User journey maps were developed to outline their experience from purchase to course enrollment, clarifying key stages and addressing uncertainties such as promotional platforms, communication channels, engagement frequency, and touchpoint placement.
Synthesis Round 2
Understanding existing and ideal user flows provided crucial insights, guiding me in shaping a more effective and user-focused MVP.
I mapped existing user flows across purchase, registration, and enrollment to identify friction points in both B2C and B2B scenarios, gaining a clearer picture of user interactions within FLIR’s system. This analysis informed the creation of wireflows for the two primary personas, Grace and Taylor, ensuring a streamlined, user-focused journey that optimized key actions. These refined flows provided a foundation for developing an MVP that effectively addressed the needs of FLIR’s key user segments while aligning with system constraints and business objectives.
Clarifying Expectations
Pinpointing critical paths in user flows revealed the need for clear distinctions between MVP and North Star scenarios.
Client meetings revealed complexities in bulk purchases and product registration through Portal, leading to the decision to separate an MVP for immediate needs from a North Star flow representing the ideal user experience. The MVP prioritized essential flows for launch, while the North Star outlined a fully integrated future vision. This strategic split provided a clear, actionable plan that balanced current capabilities with long-term potential, ensuring practical implementation while allowing for future refinements as new insights and technologies emerged.
Synthesis Round 3
Finalizing the prototype with comprehensive annotations ensured a seamless transition from design to development, uniting all stakeholders under a clear, detailed roadmap.
After a month of extensive revisions, I finalized the sixth iteration of the user flow, integrating Scalefast, Marketo, Litmos, and the FLIR Portal to create a fully functional prototype covering the entire journey from purchase to course access. The prototype was meticulously annotated with detailed notes on required actions, dependencies, implementations, and technologies, ensuring clarity for designers, developers, and stakeholders. These annotations established the prototype as a definitive reference, streamlining the transition into development and aligning all teams on execution.
Addressing The Little Things
Handling bulk promo code applications presented both challenges and opportunities for refining the user experience.
Handling multiple promo codes for bulk seat purchases presented a significant challenge due to technical limitations, initially restricting transactions to a single code. Through extensive client discussions, the team explored solutions that balanced user flexibility with system constraints, raising key UX questions about whether users should adjust seat quantities mid-process or restart their transaction.
The solution focused on refining the interface to allow adjustments at critical points, incorporating a dynamic “Redeem Now” split button to accommodate different redemption scenarios. Additionally, the registration confirmation page aimed to streamline multiple promo code applications, ensuring a smoother and more intuitive experience while aligning with technological capabilities.
A targeted email strategy was developed to ensure clarity and engagement without overwhelming the user.
A structured email trigger strategy was developed to ensure users received essential communications without overwhelming them. The client initially expressed concerns about email frequency, favoring a minimal yet effective approach to maintain engagement. The team focused on balancing necessary touchpoints—such as product registration, promo code redemption, and course enrollment—while mitigating user fatigue.
Technical constraints, particularly Scalefast’s automation limitations, led to the decision to leverage Marketo instead. Multiple discussions shaped the timing and content of email triggers, ensuring a clear, action-driven user journey. The final strategy included targeted emails for order confirmation, product delivery, registration, promo code redemption reminders, and post-course engagement. Marketo’s pilot automation provided flexibility for future iterations, allowing refinements based on user behaviour and course engagement data.
Reskinning Litmos to FLIR Academy aligned the learning platform with the brand’s identity and improved the overall user experience.
As the project neared completion, a key task was visually aligning Litmos LMS with FLIR Academy’s branding to create a cohesive and polished learning platform. This reskinning effort focused solely on updating visual elements—colors, fonts, and branding components—while ensuring the platform’s functionality remained unchanged.
To maintain consistency and avoid disruption, I worked closely with developers to align design updates with existing system constraints. The transition was carefully managed to ensure a seamless experience for users, reinforcing FLIR Academy’s identity without altering the platform’s core functionality.
Impact
Bringing a multi-platform experience to life through adaptable design and backend coordination.
While post-launch metrics are still pending, the design effort successfully unified multiple platforms—Scalefast, Marketo, Litmos, Infrared Training, and the FLIR Portal—into a coherent user experience. The team balanced design goals with real-world technical limitations, creating annotated prototypes, user flows, and communication strategies that aligned with both business needs and user clarity. The final experience supported training access, product registration, and promo code redemption, all while adapting to legacy systems and evolving infrastructure.
Significant backend development remained ongoing at launch, including unresolved automation for product delivery emails, course completion triggers, and personalized email flows across Marketo and Scalefast. Integration issues around campaign logic, promo code sequencing, and system handoffs prompted the team to propose interim solutions—such as splitting logic between platforms and deferring complex conditions to post-MVP phases. These collaborative efforts ensured that design remained actionable, even as technical execution continued to evolve.
These efforts ultimately led to the public release of the experience across several live pages, including the product page, promotion page, and FLIR Academy course listing. Each entry point reflects the system orchestration behind the scenes—uniting registration, training access, and communication flows under a consistent brand and interface. These surfaces marked the visible outcome of months of cross-functional planning and design execution.
Key Takeaways
Understanding the continuous evolution of large-scale UX projects provided valuable lessons on flexibility and client communication.
The journey of this project was marked by evolving deadlines and complex cross-platform integrations. Initially planned to go live in February, the project faced numerous delays due to indecision and ongoing discussions with the client. This back-and-forth, while at times challenging, highlighted the messy and iterative nature of UX work, particularly on large-scale projects. By the time the MVP finally launched in the fall, it became clear that flexibility, clear communication, and setting expectations were pivotal in moving the project forward.
Working with Teledyne FLIR provided a unique insight into the realistic ongoings of a massive UX initiative, where what seemed like a straightforward promotional feature was quickly revealed to be a deeply intricate task involving multiple dependencies. Integration with Scalefast, Marketo, Litmos, Infrared Training and the FLIR Portal required extensive coordination across teams and stakeholders. This ongoing process, while messy, emphasized the importance of remaining adaptable and solution-focused, despite the unpredictable hurdles that arise in such projects.
What’s Next?
Ongoing collaboration ensures consistent improvements to the user experience and system performance.
Even after the MVP went live, work continued. Feedback from users and systems, as well as ongoing internal discussions about platform triggers and back-end functionality, reflected the reality that “launch” is often just another step in the process. The sequence of discussions between management, as documented in the communications, highlighted that post-launch adjustments, technical fine-tuning, and additional user journeys were still being developed. This highlighted the lasting lesson that large-scale UX projects are organic processes, continuing to evolve as new information and requirements emerge.
Creating seamless course enrollment for FLIR users by bridging technology and user experience.
Role: Sole Product Designer (with guidance from a Design and Research Lead and Chief Design Officer)
Timeline: 8 month-long project for Teledyne FLIR
Constraints: Integrate seamlessly with Scalefast, Marketo, Litmos, Infrared Training, and the FLIR Portal; Address limitations on multiple promo codes and seat selections; Minimize new technological implementations; Adhere to existing system capabilities
Impact: Delivered a fully integrated, multi-platform user flow across live product, training, and promotion pages—supported by annotated prototypes, backend coordination, and scalable UX decisions ready for post-MVP evolution.
Business Objective
Ensuring a frictionless user experience for the FLIR systems’ course registration flow by integrating and unifying multiple technological components.
The Challenge
Teledyne FLIR faced the challenge of integrating various technologies into a seamless user experience, ensuring smooth interaction across different platforms.
According to Gartner, the critical role of a robust Digital Experience Platform (DXP) in providing personalized and engaging customer experiences cannot be overstated. Many points of friction can occur, such as unifying diverse systems into a smooth, cohesive flow and ensuring data and process integration across platforms to maintain a consistent user journey. This process highlights the importance of seamless design in enhancing user engagement and satisfaction.
Teledyne FLIR required a means of integrating multiple technologies to create a cohesive user experience for their new training course promotion. The interface needed to support a seamless transition between buying the product, registering it, and signing up for the included free training without the user feeling redirected across platforms. This complex integration involved Scalefast, Marketo, Litmos, Infrared Training, and the FLIR Portal.
The Kickoff
Initial meetings emphasized transforming camera buyers into certified course users through a data-driven, user-centric approach.
The project kickoff focused on converting Exx camera buyers into participants of a free introductory course, with the goal of upselling them to a paid Level 1 certification. The team prioritized designing a seamless user journey from purchase to post-engagement, emphasizing data collection to understand past course failures and define success metrics such as upsell rates, adoption, and completion. Lean research practices were implemented to streamline and automate registration, ensuring a scalable, user-friendly solution.
Key Takeaways
Understanding the continuous evolution of large-scale UX projects provided valuable lessons on flexibility and client communication.
The journey of this project was marked by evolving deadlines and complex cross-platform integrations. Initially planned to go live in February, the project faced numerous delays due to indecision and ongoing discussions with the client. This back-and-forth, while at times challenging, highlighted the messy and iterative nature of UX work, particularly on large-scale projects. By the time the MVP finally launched in the fall, it became clear that flexibility, clear communication, and setting expectations were pivotal in moving the project forward.
Working with Teledyne FLIR provided a unique insight into the realistic ongoings of a massive UX initiative, where what seemed like a straightforward promotional feature was quickly revealed to be a deeply intricate task involving multiple dependencies. Integration with Scalefast, Marketo, Litmos, Infrared Training and the FLIR Portal required extensive coordination across teams and stakeholders. This ongoing process, while messy, emphasized the importance of remaining adaptable and solution-focused, despite the unpredictable hurdles that arise in such projects.
What’s Next?
Ongoing collaboration ensures consistent improvements to the user experience and system performance.
Even after the MVP went live, work continued. Feedback from users and systems, as well as ongoing internal discussions about platform triggers and back-end functionality, reflected the reality that “launch” is often just another step in the process. The sequence of discussions between management, as documented in the communications, highlighted that post-launch adjustments, technical fine-tuning, and additional user journeys were still being developed. This highlighted the lasting lesson that large-scale UX projects are organic processes, continuing to evolve as new information and requirements emerge.
Discovery
I conducted targeted research to meticulously craft user personas, to provide a clearer understanding of the problem space for a diverse range of users.
I performed in-depth research to understand the challenges and motivations of thermal imaging camera users in manufacturing and inspection, emphasizing the importance of certification for safe and effective use. Insights from this research shaped three personas—a business manager, an uncertified professional, and an untrained professional—guiding the design process and enabling collaborative analysis with the client to refine the approach despite limited initial user data.
Synthesis Round 1
Refining user journeys to target decision-makers and self-directed learners provided a macro overview of user goals amidst project uncertainties.
Discussions with the client refined the focus to two primary personas: Grace, a business manager selecting training for her team, and Taylor, an experienced technician seeking skill enhancement. User journey maps were developed to outline their experience from purchase to course enrollment, clarifying key stages and addressing uncertainties such as promotional platforms, communication channels, engagement frequency, and touchpoint placement.
Synthesis Round 2
Understanding existing and ideal user flows provided crucial insights, guiding me in shaping a more effective and user-focused MVP.
I mapped existing user flows across purchase, registration, and enrollment to identify friction points in both B2C and B2B scenarios, gaining a clearer picture of user interactions within FLIR’s system. This analysis informed the creation of wireflows for the two primary personas, Grace and Taylor, ensuring a streamlined, user-focused journey that optimized key actions. These refined flows provided a foundation for developing an MVP that effectively addressed the needs of FLIR’s key user segments while aligning with system constraints and business objectives.
Clarifying Expectations
Pinpointing critical paths in user flows revealed the need for clear distinctions between MVP and North Star scenarios.
Client meetings revealed complexities in bulk purchases and product registration through Portal, leading to the decision to separate an MVP for immediate needs from a North Star flow representing the ideal user experience. The MVP prioritized essential flows for launch, while the North Star outlined a fully integrated future vision. This strategic split provided a clear, actionable plan that balanced current capabilities with long-term potential, ensuring practical implementation while allowing for future refinements as new insights and technologies emerged.
Synthesis Round 3
Finalizing the prototype with comprehensive annotations ensured a seamless transition from design to development, uniting all stakeholders under a clear, detailed roadmap.
After a month of extensive revisions, I finalized the sixth iteration of the user flow, integrating Scalefast, Marketo, Litmos, and the FLIR Portal to create a fully functional prototype covering the entire journey from purchase to course access. The prototype was meticulously annotated with detailed notes on required actions, dependencies, implementations, and technologies, ensuring clarity for designers, developers, and stakeholders. These annotations established the prototype as a definitive reference, streamlining the transition into development and aligning all teams on execution.
Addressing The Little Things
Handling bulk promo code applications presented both challenges and opportunities for refining the user experience.
Handling multiple promo codes for bulk seat purchases presented a significant challenge due to technical limitations, initially restricting transactions to a single code. Through extensive client discussions, the team explored solutions that balanced user flexibility with system constraints, raising key UX questions about whether users should adjust seat quantities mid-process or restart their transaction.
The solution focused on refining the interface to allow adjustments at critical points, incorporating a dynamic “Redeem Now” split button to accommodate different redemption scenarios. Additionally, the registration confirmation page aimed to streamline multiple promo code applications, ensuring a smoother and more intuitive experience while aligning with technological capabilities.
A targeted email strategy was developed to ensure clarity and engagement without overwhelming the user.
A structured email trigger strategy was developed to ensure users received essential communications without overwhelming them. The client initially expressed concerns about email frequency, favoring a minimal yet effective approach to maintain engagement. The team focused on balancing necessary touchpoints—such as product registration, promo code redemption, and course enrollment—while mitigating user fatigue.
Technical constraints, particularly Scalefast’s automation limitations, led to the decision to leverage Marketo instead. Multiple discussions shaped the timing and content of email triggers, ensuring a clear, action-driven user journey. The final strategy included targeted emails for order confirmation, product delivery, registration, promo code redemption reminders, and post-course engagement. Marketo’s pilot automation provided flexibility for future iterations, allowing refinements based on user behaviour and course engagement data.
Reskinning Litmos to FLIR Academy aligned the learning platform with the brand’s identity and improved the overall user experience.
As the project neared completion, a key task was visually aligning Litmos LMS with FLIR Academy’s branding to create a cohesive and polished learning platform. This reskinning effort focused solely on updating visual elements—colors, fonts, and branding components—while ensuring the platform’s functionality remained unchanged.
To maintain consistency and avoid disruption, I worked closely with developers to align design updates with existing system constraints. The transition was carefully managed to ensure a seamless experience for users, reinforcing FLIR Academy’s identity without altering the platform’s core functionality.
Impact
Bringing a multi-platform experience to life through adaptable design and backend coordination.
While post-launch metrics are still pending, the design effort successfully unified multiple platforms—Scalefast, Marketo, Litmos, Infrared Training, and the FLIR Portal—into a coherent user experience. The team balanced design goals with real-world technical limitations, creating annotated prototypes, user flows, and communication strategies that aligned with both business needs and user clarity. The final experience supported training access, product registration, and promo code redemption, all while adapting to legacy systems and evolving infrastructure.
Significant backend development remained ongoing at launch, including unresolved automation for product delivery emails, course completion triggers, and personalized email flows across Marketo and Scalefast. Integration issues around campaign logic, promo code sequencing, and system handoffs prompted the team to propose interim solutions—such as splitting logic between platforms and deferring complex conditions to post-MVP phases. These collaborative efforts ensured that design remained actionable, even as technical execution continued to evolve.
These efforts ultimately led to the public release of the experience across several live pages, including the product page, promotion page, and FLIR Academy course listing. Each entry point reflects the system orchestration behind the scenes—uniting registration, training access, and communication flows under a consistent brand and interface. These surfaces marked the visible outcome of months of cross-functional planning and design execution.
Creating seamless course enrollment for FLIR users by bridging technology and user experience.
Role: Sole Product Designer (with guidance from a Design and Research Lead and Chief Design Officer)
Timeline: 8 month-long project for Teledyne FLIR
Constraints: Integrate seamlessly with Scalefast, Marketo, Litmos, Infrared Training, and the FLIR Portal; Address limitations on multiple promo codes and seat selections; Minimize new technological implementations; Adhere to existing system capabilities
Impact: Delivered a fully integrated, multi-platform user flow across live product, training, and promotion pages—supported by annotated prototypes, backend coordination, and scalable UX decisions ready for post-MVP evolution.
Business Objective
Ensuring a frictionless user experience for the FLIR systems’ course registration flow by integrating and unifying multiple technological components.
The Challenge
Teledyne FLIR faced the challenge of integrating various technologies into a seamless user experience, ensuring smooth interaction across different platforms.
According to Gartner, the critical role of a robust Digital Experience Platform (DXP) in providing personalized and engaging customer experiences cannot be overstated. Many points of friction can occur, such as unifying diverse systems into a smooth, cohesive flow and ensuring data and process integration across platforms to maintain a consistent user journey. This process highlights the importance of seamless design in enhancing user engagement and satisfaction.
Teledyne FLIR required a means of integrating multiple technologies to create a cohesive user experience for their new training course promotion. The interface needed to support a seamless transition between buying the product, registering it, and signing up for the included free training without the user feeling redirected across platforms. This complex integration involved Scalefast, Marketo, Litmos, Infrared Training, and the FLIR Portal.
The Kickoff
Initial meetings emphasized transforming camera buyers into certified course users through a data-driven, user-centric approach.
The project kickoff focused on converting Exx camera buyers into participants of a free introductory course, with the goal of upselling them to a paid Level 1 certification. The team prioritized designing a seamless user journey from purchase to post-engagement, emphasizing data collection to understand past course failures and define success metrics such as upsell rates, adoption, and completion. Lean research practices were implemented to streamline and automate registration, ensuring a scalable, user-friendly solution.
Key Takeaways
Understanding the continuous evolution of large-scale UX projects provided valuable lessons on flexibility and client communication.
The journey of this project was marked by evolving deadlines and complex cross-platform integrations. Initially planned to go live in February, the project faced numerous delays due to indecision and ongoing discussions with the client. This back-and-forth, while at times challenging, highlighted the messy and iterative nature of UX work, particularly on large-scale projects. By the time the MVP finally launched in the fall, it became clear that flexibility, clear communication, and setting expectations were pivotal in moving the project forward.
Working with Teledyne FLIR provided a unique insight into the realistic ongoings of a massive UX initiative, where what seemed like a straightforward promotional feature was quickly revealed to be a deeply intricate task involving multiple dependencies. Integration with Scalefast, Marketo, Litmos, Infrared Training and the FLIR Portal required extensive coordination across teams and stakeholders. This ongoing process, while messy, emphasized the importance of remaining adaptable and solution-focused, despite the unpredictable hurdles that arise in such projects.
What’s Next?
Ongoing collaboration ensures consistent improvements to the user experience and system performance.
Even after the MVP went live, work continued. Feedback from users and systems, as well as ongoing internal discussions about platform triggers and back-end functionality, reflected the reality that “launch” is often just another step in the process. The sequence of discussions between management, as documented in the communications, highlighted that post-launch adjustments, technical fine-tuning, and additional user journeys were still being developed. This highlighted the lasting lesson that large-scale UX projects are organic processes, continuing to evolve as new information and requirements emerge.
Discovery
I conducted targeted research to meticulously craft user personas, to provide a clearer understanding of the problem space for a diverse range of users.
I performed in-depth research to understand the challenges and motivations of thermal imaging camera users in manufacturing and inspection, emphasizing the importance of certification for safe and effective use. Insights from this research shaped three personas—a business manager, an uncertified professional, and an untrained professional—guiding the design process and enabling collaborative analysis with the client to refine the approach despite limited initial user data.
Synthesis Round 1
Refining user journeys to target decision-makers and self-directed learners provided a macro overview of user goals amidst project uncertainties.
Discussions with the client refined the focus to two primary personas: Grace, a business manager selecting training for her team, and Taylor, an experienced technician seeking skill enhancement. User journey maps were developed to outline their experience from purchase to course enrollment, clarifying key stages and addressing uncertainties such as promotional platforms, communication channels, engagement frequency, and touchpoint placement.
Synthesis Round 2
Understanding existing and ideal user flows provided crucial insights, guiding me in shaping a more effective and user-focused MVP.
I mapped existing user flows across purchase, registration, and enrollment to identify friction points in both B2C and B2B scenarios, gaining a clearer picture of user interactions within FLIR’s system. This analysis informed the creation of wireflows for the two primary personas, Grace and Taylor, ensuring a streamlined, user-focused journey that optimized key actions. These refined flows provided a foundation for developing an MVP that effectively addressed the needs of FLIR’s key user segments while aligning with system constraints and business objectives.
Clarifying Expectations
Pinpointing critical paths in user flows revealed the need for clear distinctions between MVP and North Star scenarios.
Client meetings revealed complexities in bulk purchases and product registration through Portal, leading to the decision to separate an MVP for immediate needs from a North Star flow representing the ideal user experience. The MVP prioritized essential flows for launch, while the North Star outlined a fully integrated future vision. This strategic split provided a clear, actionable plan that balanced current capabilities with long-term potential, ensuring practical implementation while allowing for future refinements as new insights and technologies emerged.
Synthesis Round 3
Finalizing the prototype with comprehensive annotations ensured a seamless transition from design to development, uniting all stakeholders under a clear, detailed roadmap.
After a month of extensive revisions, I finalized the sixth iteration of the user flow, integrating Scalefast, Marketo, Litmos, and the FLIR Portal to create a fully functional prototype covering the entire journey from purchase to course access. The prototype was meticulously annotated with detailed notes on required actions, dependencies, implementations, and technologies, ensuring clarity for designers, developers, and stakeholders. These annotations established the prototype as a definitive reference, streamlining the transition into development and aligning all teams on execution.
Addressing The Little Things
Handling bulk promo code applications presented both challenges and opportunities for refining the user experience.
Handling multiple promo codes for bulk seat purchases presented a significant challenge due to technical limitations, initially restricting transactions to a single code. Through extensive client discussions, the team explored solutions that balanced user flexibility with system constraints, raising key UX questions about whether users should adjust seat quantities mid-process or restart their transaction.
The solution focused on refining the interface to allow adjustments at critical points, incorporating a dynamic “Redeem Now” split button to accommodate different redemption scenarios. Additionally, the registration confirmation page aimed to streamline multiple promo code applications, ensuring a smoother and more intuitive experience while aligning with technological capabilities.
A targeted email strategy was developed to ensure clarity and engagement without overwhelming the user.
A structured email trigger strategy was developed to ensure users received essential communications without overwhelming them. The client initially expressed concerns about email frequency, favoring a minimal yet effective approach to maintain engagement. The team focused on balancing necessary touchpoints—such as product registration, promo code redemption, and course enrollment—while mitigating user fatigue.
Technical constraints, particularly Scalefast’s automation limitations, led to the decision to leverage Marketo instead. Multiple discussions shaped the timing and content of email triggers, ensuring a clear, action-driven user journey. The final strategy included targeted emails for order confirmation, product delivery, registration, promo code redemption reminders, and post-course engagement. Marketo’s pilot automation provided flexibility for future iterations, allowing refinements based on user behaviour and course engagement data.
Reskinning Litmos to FLIR Academy aligned the learning platform with the brand’s identity and improved the overall user experience.
As the project neared completion, a key task was visually aligning Litmos LMS with FLIR Academy’s branding to create a cohesive and polished learning platform. This reskinning effort focused solely on updating visual elements—colors, fonts, and branding components—while ensuring the platform’s functionality remained unchanged.
To maintain consistency and avoid disruption, I worked closely with developers to align design updates with existing system constraints. The transition was carefully managed to ensure a seamless experience for users, reinforcing FLIR Academy’s identity without altering the platform’s core functionality.
Impact
Bringing a multi-platform experience to life through adaptable design and backend coordination.
While post-launch metrics are still pending, the design effort successfully unified multiple platforms—Scalefast, Marketo, Litmos, Infrared Training, and the FLIR Portal—into a coherent user experience. The team balanced design goals with real-world technical limitations, creating annotated prototypes, user flows, and communication strategies that aligned with both business needs and user clarity. The final experience supported training access, product registration, and promo code redemption, all while adapting to legacy systems and evolving infrastructure.
Significant backend development remained ongoing at launch, including unresolved automation for product delivery emails, course completion triggers, and personalized email flows across Marketo and Scalefast. Integration issues around campaign logic, promo code sequencing, and system handoffs prompted the team to propose interim solutions—such as splitting logic between platforms and deferring complex conditions to post-MVP phases. These collaborative efforts ensured that design remained actionable, even as technical execution continued to evolve.
These efforts ultimately led to the public release of the experience across several live pages, including the product page, promotion page, and FLIR Academy course listing. Each entry point reflects the system orchestration behind the scenes—uniting registration, training access, and communication flows under a consistent brand and interface. These surfaces marked the visible outcome of months of cross-functional planning and design execution.