Creating seamless course enrollment by unifying fragmented platform workflows.
Quick Read
Full Case Study
Role: Sole Product Designer (with guidance from a Design and Research Lead and Chief Design Officer)
Timeline: 8 month-long project for Teledyne FLIR
Constraints: Integrate seamlessly with Scalefast, Marketo, Litmos, Infrared Training, and the FLIR Portal; Address limitations on multiple promo codes and seat selections; Minimize new technological implementations; Adhere to existing system capabilities
Impact: Delivered a fully integrated, multi-platform user flow across live product, training, and promotion pages—supported by annotated prototypes, backend coordination, and scalable UX decisions ready for post-MVP evolution
Overview
Ensuring a frictionless user experience for the FLIR systems’ course registration flow by integrating and unifying multiple technological components.
Problem
Teledyne FLIR faced the challenge of integrating various technologies into a seamless user experience, ensuring smooth interaction across different platforms.
According to Gartner, the critical role of a robust Digital Experience Platform (DXP) in providing personalized and engaging customer experiences cannot be overstated. Many points of friction can occur, such as unifying diverse systems into a smooth, cohesive flow and ensuring data and process integration across platforms to maintain a consistent user journey. This process highlights the importance of seamless design in enhancing user engagement and satisfaction.
Teledyne FLIR required a means of integrating multiple technologies to create a cohesive user experience for their new training course promotion. The interface needed to support a seamless transition between buying the product, registering it, and signing up for the included free training without the user feeling redirected across platforms. This complex integration involved Scalefast, Marketo, Litmos, Infrared Training, and the FLIR Portal.
The Kickoff
Initial meetings emphasized transforming camera buyers into certified course users through a data-driven, user-centric approach.
The project kickoff focused on converting Exx camera buyers into participants of a free introductory course, with the goal of upselling them to a paid Level 1 certification. The team prioritized designing a seamless user journey from purchase to post-engagement, emphasizing data collection to understand past course failures and define success metrics such as upsell rates, adoption, and completion. Lean research practices were implemented to streamline and automate registration, ensuring a scalable, user-friendly solution.
Impact
Bringing a multi-platform experience to life through adaptable design and backend coordination.
While post-launch metrics are still pending, the design effort successfully unified multiple platforms—Scalefast, Marketo, Litmos, Infrared Training, and the FLIR Portal—into a coherent user experience. The team balanced design goals with real-world technical limitations, creating annotated prototypes, user flows, and communication strategies that aligned with both business needs and user clarity. The final experience supported training access, product registration, and promo code redemption, all while adapting to legacy systems and evolving infrastructure.
Creating seamless course enrollment by unifying fragmented platform workflows.
Full Case Study
Quick Read
Role: Sole Product Designer (with guidance from a Design and Research Lead and Chief Design Officer)
Timeline: 8 month-long project for Teledyne FLIR
Constraints: Integrate seamlessly with Scalefast, Marketo, Litmos, Infrared Training, and the FLIR Portal; Address limitations on multiple promo codes and seat selections; Minimize new technological implementations; Adhere to existing system capabilities
Impact: Delivered a fully integrated, multi-platform user flow across live product, training, and promotion pages—supported by annotated prototypes, backend coordination, and scalable UX decisions ready for post-MVP evolution
Overview
Ensuring a frictionless user experience for the FLIR systems’ course registration flow by integrating and unifying multiple technological components.
Problem
Teledyne FLIR faced the challenge of integrating various technologies into a seamless user experience, ensuring smooth interaction across different platforms.
According to Gartner, the critical role of a robust Digital Experience Platform (DXP) in providing personalized and engaging customer experiences cannot be overstated. Many points of friction can occur, such as unifying diverse systems into a smooth, cohesive flow and ensuring data and process integration across platforms to maintain a consistent user journey. This process highlights the importance of seamless design in enhancing user engagement and satisfaction.
Teledyne FLIR required a means of integrating multiple technologies to create a cohesive user experience for their new training course promotion. The interface needed to support a seamless transition between buying the product, registering it, and signing up for the included free training without the user feeling redirected across platforms. This complex integration involved Scalefast, Marketo, Litmos, Infrared Training, and the FLIR Portal.
The Kickoff
Initial meetings emphasized transforming camera buyers into certified course users through a data-driven, user-centric approach.
The project kickoff focused on converting Exx camera buyers into participants of a free introductory course, with the goal of upselling them to a paid Level 1 certification. The team prioritized designing a seamless user journey from purchase to post-engagement, emphasizing data collection to understand past course failures and define success metrics such as upsell rates, adoption, and completion. Lean research practices were implemented to streamline and automate registration, ensuring a scalable, user-friendly solution.
Impact
Bringing a multi-platform experience to life through adaptable design and backend coordination.
While post-launch metrics are still pending, the design effort successfully unified multiple platforms—Scalefast, Marketo, Litmos, Infrared Training, and the FLIR Portal—into a coherent user experience. The team balanced design goals with real-world technical limitations, creating annotated prototypes, user flows, and communication strategies that aligned with both business needs and user clarity. The final experience supported training access, product registration, and promo code redemption, all while adapting to legacy systems and evolving infrastructure.
Creating seamless course enrollment by unifying fragmented platform workflows.
Full Case Study
Quick Read
Role: Sole Product Designer (with guidance from a Design and Research Lead and Chief Design Officer)
Timeline: 8 month-long project for Teledyne FLIR
Constraints: Integrate seamlessly with Scalefast, Marketo, Litmos, Infrared Training, and the FLIR Portal; Address limitations on multiple promo codes and seat selections; Minimize new technological implementations; Adhere to existing system capabilities
Impact: Delivered a fully integrated, multi-platform user flow across live product, training, and promotion pages—supported by annotated prototypes, backend coordination, and scalable UX decisions ready for post-MVP evolution
Overview
Ensuring a frictionless user experience for the FLIR systems’ course registration flow by integrating and unifying multiple technological components.
Problem
Teledyne FLIR faced the challenge of integrating various technologies into a seamless user experience, ensuring smooth interaction across different platforms.
According to Gartner, the critical role of a robust Digital Experience Platform (DXP) in providing personalized and engaging customer experiences cannot be overstated. Many points of friction can occur, such as unifying diverse systems into a smooth, cohesive flow and ensuring data and process integration across platforms to maintain a consistent user journey. This process highlights the importance of seamless design in enhancing user engagement and satisfaction.
Teledyne FLIR required a means of integrating multiple technologies to create a cohesive user experience for their new training course promotion. The interface needed to support a seamless transition between buying the product, registering it, and signing up for the included free training without the user feeling redirected across platforms. This complex integration involved Scalefast, Marketo, Litmos, Infrared Training, and the FLIR Portal.
The Kickoff
Initial meetings emphasized transforming camera buyers into certified course users through a data-driven, user-centric approach.
The project kickoff focused on converting Exx camera buyers into participants of a free introductory course, with the goal of upselling them to a paid Level 1 certification. The team prioritized designing a seamless user journey from purchase to post-engagement, emphasizing data collection to understand past course failures and define success metrics such as upsell rates, adoption, and completion. Lean research practices were implemented to streamline and automate registration, ensuring a scalable, user-friendly solution.
Impact
Bringing a multi-platform experience to life through adaptable design and backend coordination.
While post-launch metrics are still pending, the design effort successfully unified multiple platforms—Scalefast, Marketo, Litmos, Infrared Training, and the FLIR Portal—into a coherent user experience. The team balanced design goals with real-world technical limitations, creating annotated prototypes, user flows, and communication strategies that aligned with both business needs and user clarity. The final experience supported training access, product registration, and promo code redemption, all while adapting to legacy systems and evolving infrastructure.