Reimagining Possibility by transforming Teledyne's digital imaging platform.
Role: Sole Product Designer (with assistance from Design Team & Clientele)
Timeline: 3 month-long project for Teledyne Digital Imaging Inc.
Constraints: Align design with existing Teledyne CMS blocks, Limit creation of new blocks within Optimizely CMS
Impact: Established a research-driven design framework enhancing navigation, readability, and brand cohesion, ready for future implementation.
Business Objective
Crafting a seamless user experience for Possibility, merging Teledyne's components to forge a unique, cohesive visual language.
The Challenge
The Teledyne Possibility site's rich educational content was obscured by its dated interface, detracting from user engagement.
McKinsey's research highlights the significant impact of design on business success, with top companies in design practices experiencing marked growth in revenue and shareholder returns. The Teledyne Possibility site, though rich in educational content, suffered from user engagement issues due to its interface. This reflects McKinsey's insights on the importance of user-centric design and iterative processes. The scenario underscores the need for integrating effective design strategies that align content quality with user experience, emphasizing the critical role of design in engaging and retaining users, and ultimately influencing business outcomes.
The Technology
Utilizing technologies like Azure Dev Ops and Optimizely CMS shaped the development strategy.
The Team
The team's varied roles contributed uniquely to the project's success.
The Kickoff
Initial meetings outlined the website's current state and the need to streamline its visual language.
In the initial phase of the Possibility project, the team focused on understanding the existing website's layout, recognizing the need to clear clutter and establish a cohesive visual language. The refinement included addressing confusing separate navigation and content tags, eliminating dated scroll animations that disrupt user experience, improving visual hierarchy for logical content flow, and rectifying inconsistent formats in article presentation for cohesion.
Key objectives were simplifying navigation, enhancing content accessibility, and developing a comprehensive style guide with colours, fonts, spacing, and grids. This also involved integrating Teledyne's design elements for consistency and user-friendliness.
Ideation
The team focused on balancing innovative design with CMS constraints, which required harmonizing new elements within an established framework.
Redesigning the Possibility site meant navigating a key challenge: integrating fresh design elements while working within the constraints of the existing CMS and Teledyne’s pre-set layout blocks. This required a deep understanding of system limitations to ensure each new component not only enhanced the experience but also functioned seamlessly within the existing architecture.
A critical aspect of this process was refining key components—navigation, newsletter sections, and article blocks—to align with the current structure while improving accessibility and usability. Embracing these constraints shaped our approach, driving a balance between creativity and practicality, and fostering continuous refinement.
Collaboration
Client and team interactions highlighted the necessity of pausing design work to enhance our insights through an in-depth analysis of industry leaders.
Client feedback emphasized refining existing design blocks, aligning with a cohesive system, and improving accessibility. The team was encouraged to focus on topic tagging, flexible article templates, and revisiting the style guide for icon and brand consistency. Enhancing the newsletter’s resonance with Possibility’s audience was also a priority.
Recognizing the need for informed decisions, the design team temporarily halted work to research leading online publishing platforms. This strategic pause aimed to gather insights on successful UX elements, from typography and visual engagement to homepage and category page layouts. The goal was to integrate industry best practices, ensuring an engaging and intuitive user interface that stands out in digital publishing.
Competitive Analysis
I conducted a detailed competitive analysis of industry-leading publishing platforms to identify effective strategies and areas for improvement.
To refine the Possibility platform, I thoroughly analyzed top publishing platforms such as The New York Times, Washington Post, BBC, Forbes, and Medium. The focus was on documenting key elements such as design aesthetics, content structure, and navigation across homepages, landing pages, and articles.
This analysis highlighted strengths, weaknesses, and opportunities for innovation while identifying potential pitfalls to avoid. With a focus on optimization, the findings informed actionable recommendations, ensuring Possibility integrated industry best practices while enhancing readability and accessibility.
Synthesis
The research highlighted three key success factors: visual cohesion, brand imagery, and structured content.
The comprehensive analysis of industry leaders in the publishing platform sector revealed three critical areas pivotal for a successful digital presence.
Ideation
Revised through research and client feedback, the second phase of design revisions improved Possibility's components and accessibility.
The team's presentation to the client outlined key improvements in the design, focusing on enhancing component styles and accessibility. Iterative changes, such as a distinct styling for headers and a related articles component, were based on previous feedback and competitive analysis.
The approach emphasized a consistent design language, using a muted colour palette and Iron Bow Thermal accents for brand recognition. Newsletter variants were tested for readability, and adjustments in text and colour contrast were informed by best practices in visual hierarchy and WCAG compliance, ensuring a design that was not only visually appealing but also highly accessible.
Collaboration
A pivotal moment in the project led to refining the design language, scope, and feature prioritization.
This phase marked a key turning point as client consultations encouraged drawing inspiration from past commissioned works to refine the design language and enhance the website’s look and feel. A major update was the introduction of ‘Spine Pages’ as primary navigation elements, streamlining user access to content categories.
While the proposed filter/tagging system was well received, it was deferred due to time and budget constraints, with priority placed on launching the revamped site. These trade-offs are common in the industry, and the team remained adaptable, making strategic decisions to maintain momentum while ensuring future improvements could be seamlessly integrated.
Style Guide
Finalizing typography and colour palette was essential in defining a distinct, memorable brand identity for the Possibility platform.
The redesign embraced Roboto as the primary typeface for its geometric clarity and user-friendliness, making it ideal for digital interfaces. Poppins was chosen for article headings and Lora for body text, ensuring an optimal balance between contemporary style and reading comfort while emphasizing typography’s impact on readability.
Typography choices adhered to WCAG 2.1 text spacing standards, optimizing line, paragraph, letter, and word spacing for improved readability and visibility. A cool color palette and gradients further reinforced a sleek, cohesive digital brand identity.
High Fidelity Designs
The outcome: Delivering a modern publishing experience through structural and visual enhancements.
The final design overhaul introduced a cohesive and intuitive user experience, improving navigation, content hierarchy, and readability. The homepage was restructured with a streamlined navigation system, a consistent primary typeface, and an improved visual hierarchy to enhance accessibility and content discoverability. Landing pages were redesigned with a structured layout, integrating brand-aligned imagery and modular components to improve engagement and exploration.
Article pages adopted optimized typography and a structured grid system, ensuring readability with clear divisions and hierarchy for better content organization. These refinements aligned the platform with industry standards, creating a visually engaging and functionally robust experience.
Bug Tracking
I focused on ensuring a seamless experience through rigorous issue tracking and developer collaboration.
Throughout the Possibility project, I identified and documented dozens of issues, ensuring that navigation, UI consistency, content formatting, and functionality met design and usability standards. Each bug was logged with detailed descriptions, reproduction steps, and visual references, allowing for efficient resolution.
Metrics such as load times, click interactions, accessibility compliance, and UI alignment were tracked to validate improvements. Frequent collaboration with developers ensured design fidelity and seamless integration. Below are a couple examples demonstrating the depth of this process.
Impact
Laying the groundwork for a seamless and scalable publishing experience.
While the Possibility project was ultimately shelved before implementation, the design work established a strong foundation for an improved user experience. The redesign introduced a streamlined navigation system, enhanced visual hierarchy, and a structured content layout, addressing key usability challenges that previously hindered engagement.
Through competitive analysis and client collaboration, the project prioritized accessibility, brand alignment, and scalable design solutions within CMS constraints. These refinements ensured that, if implemented, the platform would have delivered a more intuitive, visually cohesive experience, improving content discoverability and engagement.
Beyond the deliverables, the project provided valuable insights into designing within strict system limitations, adapting industry best practices, and balancing innovation with feasibility. These learnings continue to inform future UX strategies, reinforcing the importance of research-driven decision-making in digital publishing.
Key Takeaways
Strategic research informed critical design decisions.
Conducting thorough research was essential in defining the design approach for the Possibility platform. Through competitive analysis of industry-leading publishing platforms, I identified best practices in navigation, content structure, and accessibility that directly influenced design improvements. Analyzing homepage layouts, article formats, and visual hierarchy helped me refine the platform’s usability while ensuring alignment with industry standards.
Distilling this research into actionable insights required a structured evaluation process, ensuring that only the most effective patterns were implemented. This approach reinforced the importance of data-driven decision-making, allowing me to create a cohesive, scalable design system within the constraints of Teledyne’s CMS. This experience emphasized the critical role of UX research in shaping user-centered, high-impact designs.
Effective client communication is key to project alignment.
Maintaining clear and continuous communication with stakeholders was crucial in keeping the project on track. Throughout the process, I ensured that clients were regularly informed of design decisions, aligning expectations and preventing scope creep. By providing multiple design iterations and presenting options at key milestones, I facilitated discussions that led to well-informed decisions and strategic compromises.
This experience reinforced that strong collaboration with clients is not just about presenting solutions but fostering dialogue—helping them understand the rationale behind design choices while remaining adaptable to their needs. Learning how to balance stakeholder expectations with design feasibility was invaluable in ensuring that the project remained both user-centered and aligned with business goals.
What’s Next?
Leveraging existing work for future implementation.
If the Possibility project is revived, the foundational design work should serve as a starting point to streamline implementation rather than restarting from scratch. The established navigation system, content hierarchy, and CMS-integrated components provide a structured framework for deployment.
To ensure a successful launch, usability testing should be prioritized to validate navigation flow, content discoverability, and engagement patterns. Identifying points of friction through user feedback will allow for iterative refinements before full deployment. Additionally, tracking post-launch performance metrics—such as engagement rates and user interactions—will provide valuable insights into the redesign’s effectiveness.
By building upon prior work and incorporating data-driven testing and refinement, the project can transition from concept to execution with a clear, research-backed strategy.
Reimagining Possibility by transforming Teledyne's digital imaging platform.
Role: Sole Product Designer (with assistance from Design Team & Clientele)
Timeline: 3 month-long project for Teledyne Digital Imaging Inc.
Constraints: Align design with existing Teledyne CMS blocks, Limit creation of new blocks within Optimizely CMS
Impact: Established a research-driven design framework enhancing navigation, readability, and brand cohesion, ready for future implementation.
Business Objective
Crafting a seamless user experience for Possibility, merging Teledyne's components to forge a unique, cohesive visual language.
The Challenge
The Teledyne Possibility site's rich educational content was obscured by its dated interface, detracting from user engagement.
McKinsey's research highlights the significant impact of design on business success, with top companies in design practices experiencing marked growth in revenue and shareholder returns. The Teledyne Possibility site, though rich in educational content, suffered from user engagement issues due to its interface. This reflects McKinsey's insights on the importance of user-centric design and iterative processes. The scenario underscores the need for integrating effective design strategies that align content quality with user experience, emphasizing the critical role of design in engaging and retaining users, and ultimately influencing business outcomes.
The Technology
Utilizing technologies like Azure Dev Ops and Optimizely CMS shaped the development strategy.
The Kickoff
Initial meetings outlined the website's current state and the need to streamline its visual language.
In the initial phase of the Possibility project, the team focused on understanding the existing website's layout, recognizing the need to clear clutter and establish a cohesive visual language. The refinement included addressing confusing separate navigation and content tags, eliminating dated scroll animations that disrupt user experience, improving visual hierarchy for logical content flow, and rectifying inconsistent formats in article presentation for cohesion.
Key objectives were simplifying navigation, enhancing content accessibility, and developing a comprehensive style guide with colours, fonts, spacing, and grids. This also involved integrating Teledyne's design elements for consistency and user-friendliness.
The Team
The team's varied roles contributed uniquely to the project's success.
Ideation
The team focused on balancing innovative design with CMS constraints, which required harmonizing new elements within an established framework.
Redesigning the Possibility site meant navigating a key challenge: integrating fresh design elements while working within the constraints of the existing CMS and Teledyne’s pre-set layout blocks. This required a deep understanding of system limitations to ensure each new component not only enhanced the experience but also functioned seamlessly within the existing architecture.
A critical aspect of this process was refining key components—navigation, newsletter sections, and article blocks—to align with the current structure while improving accessibility and usability. Embracing these constraints shaped our approach, driving a balance between creativity and practicality, and fostering continuous refinement.
Collaboration
Client and team interactions highlighted the necessity of pausing design work to enhance our insights through an in-depth analysis of industry leaders.
Client feedback emphasized refining existing design blocks, aligning with a cohesive system, and improving accessibility. The team was encouraged to focus on topic tagging, flexible article templates, and revisiting the style guide for icon and brand consistency. Enhancing the newsletter’s resonance with Possibility’s audience was also a priority.
Recognizing the need for informed decisions, the design team temporarily halted work to research leading online publishing platforms. This strategic pause aimed to gather insights on successful UX elements, from typography and visual engagement to homepage and category page layouts. The goal was to integrate industry best practices, ensuring an engaging and intuitive user interface that stands out in digital publishing.
Competitive Analysis
I conducted a detailed competitive analysis of industry-leading publishing platforms to identify effective strategies and areas for improvement.
To refine the Possibility platform, I thoroughly analyzed top publishing platforms such as The New York Times, Washington Post, BBC, Forbes, and Medium. The focus was on documenting key elements such as design aesthetics, content structure, and navigation across homepages, landing pages, and articles.
This analysis highlighted strengths, weaknesses, and opportunities for innovation while identifying potential pitfalls to avoid. With a focus on optimization, the findings informed actionable recommendations, ensuring Possibility integrated industry best practices while enhancing readability and accessibility.
Synthesis
The research highlighted three key success factors: visual cohesion, brand imagery, and structured content.
The comprehensive analysis of industry leaders in the publishing platform sector revealed three critical areas pivotal for a successful digital presence.
Ideation
Revised through research and client feedback, the second phase of design revisions improved Possibility's components and accessibility.
The team's presentation to the client outlined key improvements in the design, focusing on enhancing component styles and accessibility. Iterative changes, such as a distinct styling for headers and a related articles component, were based on previous feedback and competitive analysis.
The approach emphasized a consistent design language, using a muted colour palette and Iron Bow Thermal accents for brand recognition. Newsletter variants were tested for readability, and adjustments in text and colour contrast were informed by best practices in visual hierarchy and WCAG compliance, ensuring a design that was not only visually appealing but also highly accessible.
Collaboration
A pivotal moment in the project led to refining the design language, scope, and feature prioritization.
This phase marked a key turning point as client consultations encouraged drawing inspiration from past commissioned works to refine the design language and enhance the website’s look and feel. A major update was the introduction of ‘Spine Pages’ as primary navigation elements, streamlining user access to content categories.
While the proposed filter/tagging system was well received, it was deferred due to time and budget constraints, with priority placed on launching the revamped site. These trade-offs are common in the industry, and the team remained adaptable, making strategic decisions to maintain momentum while ensuring future improvements could be seamlessly integrated.
Style Guide
Finalizing typography and colour palette was essential in defining a distinct, memorable brand identity for the Possibility platform.
The redesign embraced Roboto as the primary typeface for its geometric clarity and user-friendliness, making it ideal for digital interfaces. Poppins was chosen for article headings and Lora for body text, ensuring an optimal balance between contemporary style and reading comfort while emphasizing typography’s impact on readability.
Typography choices adhered to WCAG 2.1 text spacing standards, optimizing line, paragraph, letter, and word spacing for improved readability and visibility. A cool color palette and gradients further reinforced a sleek, cohesive digital brand identity.
High Fidelity Designs
The outcome: Delivering a modern publishing experience through structural and visual enhancements.
The final design overhaul introduced a cohesive and intuitive user experience, improving navigation, content hierarchy, and readability. The homepage was restructured with a streamlined navigation system, a consistent primary typeface, and an improved visual hierarchy to enhance accessibility and content discoverability. Landing pages were redesigned with a structured layout, integrating brand-aligned imagery and modular components to improve engagement and exploration.
Article pages adopted optimized typography and a structured grid system, ensuring readability with clear divisions and hierarchy for better content organization. These refinements aligned the platform with industry standards, creating a visually engaging and functionally robust experience.
Bug Tracking
I focused on ensuring a seamless experience through rigorous issue tracking and developer collaboration.
Throughout the Possibility project, I identified and documented dozens of issues, ensuring that navigation, UI consistency, content formatting, and functionality met design and usability standards. Each bug was logged with detailed descriptions, reproduction steps, and visual references, allowing for efficient resolution.
Metrics such as load times, click interactions, accessibility compliance, and UI alignment were tracked to validate improvements. Frequent collaboration with developers ensured design fidelity and seamless integration. Below are a couple examples demonstrating the depth of this process.
Impact
Laying the groundwork for a seamless and scalable publishing experience.
While the Possibility project was ultimately shelved before implementation, the design work established a strong foundation for an improved user experience. The redesign introduced a streamlined navigation system, enhanced visual hierarchy, and a structured content layout, addressing key usability challenges that previously hindered engagement.
Through competitive analysis and client collaboration, the project prioritized accessibility, brand alignment, and scalable design solutions within CMS constraints. These refinements ensured that, if implemented, the platform would have delivered a more intuitive, visually cohesive experience, improving content discoverability and engagement.
Beyond the deliverables, the project provided valuable insights into designing within strict system limitations, adapting industry best practices, and balancing innovation with feasibility. These learnings continue to inform future UX strategies, reinforcing the importance of research-driven decision-making in digital publishing.
Key Takeaways
Strategic research informed critical design decisions.
Conducting thorough research was essential in defining the design approach for the Possibility platform. Through competitive analysis of industry-leading publishing platforms, I identified best practices in navigation, content structure, and accessibility that directly influenced design improvements. Analyzing homepage layouts, article formats, and visual hierarchy helped me refine the platform’s usability while ensuring alignment with industry standards.
Distilling this research into actionable insights required a structured evaluation process, ensuring that only the most effective patterns were implemented. This approach reinforced the importance of data-driven decision-making, allowing me to create a cohesive, scalable design system within the constraints of Teledyne’s CMS. This experience emphasized the critical role of UX research in shaping user-centered, high-impact designs.
Effective client communication is key to project alignment.
Maintaining clear and continuous communication with stakeholders was crucial in keeping the project on track. Throughout the process, I ensured that clients were regularly informed of design decisions, aligning expectations and preventing scope creep. By providing multiple design iterations and presenting options at key milestones, I facilitated discussions that led to well-informed decisions and strategic compromises.
This experience reinforced that strong collaboration with clients is not just about presenting solutions but fostering dialogue—helping them understand the rationale behind design choices while remaining adaptable to their needs. Learning how to balance stakeholder expectations with design feasibility was invaluable in ensuring that the project remained both user-centered and aligned with business goals.
What’s Next?
Leveraging existing work for future implementation.
If the Possibility project is revived, the foundational design work should serve as a starting point to streamline implementation rather than restarting from scratch. The established navigation system, content hierarchy, and CMS-integrated components provide a structured framework for deployment.
To ensure a successful launch, usability testing should be prioritized to validate navigation flow, content discoverability, and engagement patterns. Identifying points of friction through user feedback will allow for iterative refinements before full deployment. Additionally, tracking post-launch performance metrics—such as engagement rates and user interactions—will provide valuable insights into the redesign’s effectiveness.
By building upon prior work and incorporating data-driven testing and refinement, the project can transition from concept to execution with a clear, research-backed strategy.
Reimagining Possibility by transforming Teledyne's digital imaging platform.
Role: Sole Product Designer (with assistance from Design Team & Clientele)
Timeline: 3 month-long project for Teledyne Digital Imaging Inc.
Constraints: Align design with existing Teledyne CMS blocks, Limit creation of new blocks within Optimizely CMS
Impact: Established a research-driven design framework enhancing navigation, readability, and brand cohesion, ready for future implementation.
Business Objective
Crafting a seamless user experience for Possibility, merging Teledyne's components to forge a unique, cohesive visual language.
The Challenge
The Teledyne Possibility site's rich educational content was obscured by its dated interface, detracting from user engagement.
McKinsey's research highlights the significant impact of design on business success, with top companies in design practices experiencing marked growth in revenue and shareholder returns. The Teledyne Possibility site, though rich in educational content, suffered from user engagement issues due to its interface. This reflects McKinsey's insights on the importance of user-centric design and iterative processes. The scenario underscores the need for integrating effective design strategies that align content quality with user experience, emphasizing the critical role of design in engaging and retaining users, and ultimately influencing business outcomes.
The Technology
Utilizing technologies like Azure Dev Ops and Optimizely CMS shaped the development strategy.
The Kickoff
Initial meetings outlined the website's current state and the need to streamline its visual language.
In the initial phase of the Possibility project, the team focused on understanding the existing website's layout, recognizing the need to clear clutter and establish a cohesive visual language. The refinement included addressing confusing separate navigation and content tags, eliminating dated scroll animations that disrupt user experience, improving visual hierarchy for logical content flow, and rectifying inconsistent formats in article presentation for cohesion.
Key objectives were simplifying navigation, enhancing content accessibility, and developing a comprehensive style guide with colours, fonts, spacing, and grids. This also involved integrating Teledyne's design elements for consistency and user-friendliness.
The Team
The team's varied roles contribute uniquely to the project's success.
Ideation
The team focused on balancing innovative design with CMS constraints, which required harmonizing new elements within an established framework.
Redesigning the Possibility site meant navigating a key challenge: integrating fresh design elements while working within the constraints of the existing CMS and Teledyne’s pre-set layout blocks. This required a deep understanding of system limitations to ensure each new component not only enhanced the experience but also functioned seamlessly within the existing architecture.
A critical aspect of this process was refining key components—navigation, newsletter sections, and article blocks—to align with the current structure while improving accessibility and usability. Embracing these constraints shaped our approach, driving a balance between creativity and practicality, and fostering continuous refinement.
Collaboration
Client and team interactions highlighted the necessity of pausing design work to enhance our insights through an in-depth analysis of industry leaders.
Client feedback emphasized refining existing design blocks, aligning with a cohesive system, and improving accessibility. The team was encouraged to focus on topic tagging, flexible article templates, and revisiting the style guide for icon and brand consistency. Enhancing the newsletter’s resonance with Possibility’s audience was also a priority.
Recognizing the need for informed decisions, the design team temporarily halted work to research leading online publishing platforms. This strategic pause aimed to gather insights on successful UX elements, from typography and visual engagement to homepage and category page layouts. The goal was to integrate industry best practices, ensuring an engaging and intuitive user interface that stands out in digital publishing.
Competitive Analysis
I conducted a detailed competitive analysis of industry-leading publishing platforms to identify effective strategies and areas for improvement.
To refine the Possibility platform, I thoroughly analyzed top publishing platforms such as The New York Times, Washington Post, BBC, Forbes, and Medium. The focus was on documenting key elements such as design aesthetics, content structure, and navigation across homepages, landing pages, and articles.
This analysis highlighted strengths, weaknesses, and opportunities for innovation while identifying potential pitfalls to avoid. With a focus on optimization, the findings informed actionable recommendations, ensuring Possibility integrated industry best practices while enhancing readability and accessibility.
Synthesis
The research highlighted three key success factors: visual cohesion, brand imagery, and structured content.
The comprehensive analysis of industry leaders in the publishing platform sector revealed three critical areas pivotal for a successful digital presence.
Ideation
Revised through research and client feedback, the second phase of design revisions improved Possibility's components and accessibility.
The team's presentation to the client outlined key improvements in the design, focusing on enhancing component styles and accessibility. Iterative changes, such as a distinct styling for headers and a related articles component, were based on previous feedback and competitive analysis.
The approach emphasized a consistent design language, using a muted colour palette and Iron Bow Thermal accents for brand recognition. Newsletter variants were tested for readability, and adjustments in text and colour contrast were informed by best practices in visual hierarchy and WCAG compliance, ensuring a design that was not only visually appealing but also highly accessible.
Collaboration
A pivotal moment in the project led to refining the design language, scope, and feature prioritization.
This phase marked a key turning point as client consultations encouraged drawing inspiration from past commissioned works to refine the design language and enhance the website’s look and feel. A major update was the introduction of ‘Spine Pages’ as primary navigation elements, streamlining user access to content categories.
While the proposed filter/tagging system was well received, it was deferred due to time and budget constraints, with priority placed on launching the revamped site. These trade-offs are common in the industry, and the team remained adaptable, making strategic decisions to maintain momentum while ensuring future improvements could be seamlessly integrated.
Style Guide
Finalizing typography and colour palette was essential in defining a distinct, memorable brand identity for the Possibility platform.
The redesign embraced Roboto as the primary typeface for its geometric clarity and user-friendliness, making it ideal for digital interfaces. Poppins was chosen for article headings and Lora for body text, ensuring an optimal balance between contemporary style and reading comfort while emphasizing typography’s impact on readability.
Typography choices adhered to WCAG 2.1 text spacing standards, optimizing line, paragraph, letter, and word spacing for improved readability and visibility. A cool color palette and gradients further reinforced a sleek, cohesive digital brand identity.
High Fidelity Designs
The outcome: Delivering a modern publishing experience through structural and visual enhancements.
The final design overhaul introduced a cohesive and intuitive user experience, improving navigation, content hierarchy, and readability. The homepage was restructured with a streamlined navigation system, a consistent primary typeface, and an improved visual hierarchy to enhance accessibility and content discoverability. Landing pages were redesigned with a structured layout, integrating brand-aligned imagery and modular components to improve engagement and exploration.
Article pages adopted optimized typography and a structured grid system, ensuring readability with clear divisions and hierarchy for better content organization. These refinements aligned the platform with industry standards, creating a visually engaging and functionally robust experience.
Bug Tracking
I focused on ensuring a seamless experience through rigorous issue tracking and developer collaboration.
Throughout the Possibility project, I identified and documented dozens of issues, ensuring that navigation, UI consistency, content formatting, and functionality met design and usability standards. Each bug was logged with detailed descriptions, reproduction steps, and visual references, allowing for efficient resolution.
Metrics such as load times, click interactions, accessibility compliance, and UI alignment were tracked to validate improvements. Frequent collaboration with developers ensured design fidelity and seamless integration. Below are a couple examples demonstrating the depth of this process.
Impact
Laying the groundwork for a seamless and scalable publishing experience.
While the Possibility project was ultimately shelved before implementation, the design work established a strong foundation for an improved user experience. The redesign introduced a streamlined navigation system, enhanced visual hierarchy, and a structured content layout, addressing key usability challenges that previously hindered engagement.
Through competitive analysis and client collaboration, the project prioritized accessibility, brand alignment, and scalable design solutions within CMS constraints. These refinements ensured that, if implemented, the platform would have delivered a more intuitive, visually cohesive experience, improving content discoverability and engagement.
Beyond the deliverables, the project provided valuable insights into designing within strict system limitations, adapting industry best practices, and balancing innovation with feasibility. These learnings continue to inform future UX strategies, reinforcing the importance of research-driven decision-making in digital publishing.
Key Takeaways
Strategic research informed critical design decisions.
Conducting thorough research was essential in defining the design approach for the Possibility platform. Through competitive analysis of industry-leading publishing platforms, I identified best practices in navigation, content structure, and accessibility that directly influenced design improvements. Analyzing homepage layouts, article formats, and visual hierarchy helped me refine the platform’s usability while ensuring alignment with industry standards.
Distilling this research into actionable insights required a structured evaluation process, ensuring that only the most effective patterns were implemented. This approach reinforced the importance of data-driven decision-making, allowing me to create a cohesive, scalable design system within the constraints of Teledyne’s CMS. This experience emphasized the critical role of UX research in shaping user-centered, high-impact designs.
Effective client communication is key to project alignment.
Maintaining clear and continuous communication with stakeholders was crucial in keeping the project on track. Throughout the process, I ensured that clients were regularly informed of design decisions, aligning expectations and preventing scope creep. By providing multiple design iterations and presenting options at key milestones, I facilitated discussions that led to well-informed decisions and strategic compromises.
This experience reinforced that strong collaboration with clients is not just about presenting solutions but fostering dialogue—helping them understand the rationale behind design choices while remaining adaptable to their needs. Learning how to balance stakeholder expectations with design feasibility was invaluable in ensuring that the project remained both user-centered and aligned with business goals.
What’s Next?
Leveraging existing work for future implementation.
If the Possibility project is revived, the foundational design work should serve as a starting point to streamline implementation rather than restarting from scratch. The established navigation system, content hierarchy, and CMS-integrated components provide a structured framework for deployment.
To ensure a successful launch, usability testing should be prioritized to validate navigation flow, content discoverability, and engagement patterns. Identifying points of friction through user feedback will allow for iterative refinements before full deployment. Additionally, tracking post-launch performance metrics—such as engagement rates and user interactions—will provide valuable insights into the redesign’s effectiveness.
By building upon prior work and incorporating data-driven testing and refinement, the project can transition from concept to execution with a clear, research-backed strategy.